The Golden Hour, written by founder of Two Brain Business, Chris Cooper, has transformed not just our gym operations but also our mindset. If you’ve ever felt stuck researching the perfect workout plan, the best diet, or the ideal way to start something new, this is for you. Let us tell you how we stopped overthinking and started taking action—and how you can too.
The Power of Action
When we first learned about the Golden Hour, it was like a lightbulb moment. The concept is simple: dedicate one hour a day to tasks that grow your business. It’s easy to fill your day with busywork, but this approach forces you to focus on what truly matters.
The same principle applies to fitness. Think about how much time we spend researching the “best” workout program or diet plan, only to end up doing nothing. Just like we started recording podcasts with minimal equipment and refined the process over time, your fitness journey starts by showing up and taking action. The perfect plan is useless if you don’t take the first step.
What this looks like at breathe
At Breathe CrossFit, we’re using the Golden Hour to improve our member experience. Here are some things we’ve implemented:
Enhanced Onboarding: Our Foundations program helps new members build confidence and learn the culture of our gym.
Consistent Goal Reviews: Regular check-ins to keep members on track and motivated.
Streamlined Operations: Detailed Standard Operating Procedures (SOPs) so our team can focus on coaching and connecting.
lessons for 2025
One of the biggest lessons we’ve learned is that small, consistent steps lead to big changes. It’s not about perfection; it’s about progress. Whether it’s your business, fitness, or personal growth, the key is to stop researching and start doing.
So, what’s one thing you’ve been putting off? Take that first step today. And if you need inspiration, listen to this week’s podcast episode. We’ll walk you through how we’ve applied these principles at Breathe and how you can apply them in your own life!
Listen now: https://open.spotify.com/episode/78y9P1cvNXXDaLTGM6gMLN?si=MwsGEkFvTPGy45rPBMPz_Q
